Player Prop Tool
Project Overview
The PFF Player Prop Tool was created to help bettors make faster and make more informed decisions by consolidating PFF’s most valuable player data into a single, purpose-built experience.
Problem
Key PFF player data needed for betting decisions was fragmented across the site, forcing users to jump between multiple pages and manually piece together critical insights, making it difficult to quickly and confidently evaluate player prop opportunities and make informed betting decisions.
Goal
Create a single, streamlined player prop experience that centralizes PFF’s most valuable data, enabling users to quickly evaluate player prop markets, make more informed betting decisions, and act with confidence, without needing to navigate across the site.
Outcome
The Player Prop Tool launched across web and app and achieved 31% user adoption in its initial release, indicating strong engagement and product-market fit among bettors. Of users who engaged with the tool, 16% converted, demonstrating the tool’s effectiveness in helping users move from analysis to action with confidence.
