Director of Product Design with 10 years of experience designing data-driven, user-centered products. Transforming insights and complexity into intuitive, high-performing digital products.
Director of Product Design with 10 years of experience designing data-driven, user-centered products. Transforming insights and complexity into intuitive, high-performing digital products.
Full-Stack Product Design Leader
Full-Stack Product Design Leader
BROOKLYN, NY
UI/UX
AVAILABLE
BROOKLYN, NY
UI/UX
AVAILABLE
Hi, I am Andy, a Product Designer who combines craft, strategy, and empathy to build meaningful digital experiences that drive real business impact. I also enjoy the occasional pint of Guinness.
Hi, I am Andy, a Product Designer who combines craft, strategy, and empathy to build meaningful digital experiences that drive real business impact. I also enjoy the occasional pint of Guinness.
Hi, I am Andy, a Product Designer who combines craft, strategy, and empathy to build meaningful digital experiences that drive real business impact. I also enjoy the occasional pint of Guinness.
I am a full-stack product designer with 10 years of experience, who leads projects from research to implementation. I combine empathy, business strategy and design to create the best user experience.
PFF
Director of Product Design
2022 → Now
PFF
Director of Product Design
2022 → Now
PFF
Director of Product Design
2022 → Now
SportsRecruits
Senior Product Designer
2017 → 2022
SportsRecruits
Senior Product Designer
2017 → 2022
SportsRecruits
Senior Product Designer
2017 → 2022
Shamrock Rovers FC
Lead Product Designer
2016 → 2017
Shamrock Rovers FC
Lead Product Designer
2016 → 2017
Shamrock Rovers FC
Lead Product Designer
2016 → 2017
ECONIQ
Product Designer
2016
ECONIQ
Product Designer
2016
ECONIQ
Product Designer
2016
Insulcheck
Product Designer
2015-2016
Insulcheck
Product Designer
2015-2016
Insulcheck
Product Designer
2015-2016
Workflow and Process
01
Research
I start by understanding the problem space through data analysis, and stakeholder input. This phase focuses on uncovering user needs, business goals, and constraints, as well as any competitor analysis, then synthesizing insights into clear problem statements and opportunity areas to guide design decisions.
02
Wireframing + Flows
I translate research insights into low-fidelity wireframes and user flows that map core journeys, personas, and edge cases. This stage focuses on structure, hierarchy, and usability while exploring different experience permutations. Using AI-assisted tools like Figma Make helps accelerate exploration and iteration, enabling ideas to be validated quickly before moving into high-fidelity design.
03
User Testing
Concepts and flows are validated through usability testing and feedback sessions with real users. I use this stage to identify friction points, validate assumptions, and refine interactions, ensuring solutions are intuitive and aligned with user expectations.
04
Hi-Fidelity Mocks
Approved concepts are elevated into high-fidelity designs that align with the design system and brand. This phase focuses on visual clarity, interaction details, accessibility, and responsiveness, bringing the product to life while staying grounded in feasibility.
05
Spec + Handoff
I prepare detailed design specs and collaborate closely with engineering to ensure smooth implementation. This includes documenting components, states, interactions, and edge cases, and staying available to answer questions and unblock development.
06
QA Design and Funtionality
Once features are built, I partner with engineering to QA against design intent and user experience standards. This stage ensures visual accuracy, interaction quality, accessibility, and overall polish, refining details before release.
01
Research
I start by understanding the problem space through data analysis, and stakeholder input. This phase focuses on uncovering user needs, business goals, and constraints, as well as any competitor analysis, then synthesizing insights into clear problem statements and opportunity areas to guide design decisions.
02
Wireframing + Flows
I translate research insights into low-fidelity wireframes and user flows that map core journeys, personas, and edge cases. This stage focuses on structure, hierarchy, and usability while exploring different experience permutations. Using AI-assisted tools like Figma Make helps accelerate exploration and iteration, enabling ideas to be validated quickly before moving into high-fidelity design.
03
User Testing
Concepts and flows are validated through usability testing and feedback sessions with real users. I use this stage to identify friction points, validate assumptions, and refine interactions, ensuring solutions are intuitive and aligned with user expectations.
04
Hi-Fidelity Mocks
Approved concepts are elevated into high-fidelity designs that align with the design system and brand. This phase focuses on visual clarity, interaction details, accessibility, and responsiveness, bringing the product to life while staying grounded in feasibility.
05
Spec + Handoff
I prepare detailed design specs and collaborate closely with engineering to ensure smooth implementation. This includes documenting components, states, interactions, and edge cases, and staying available to answer questions and unblock development.
06
QA: Design & Functionality
Once features are built, I partner with engineering to QA against design intent and user experience standards. This stage ensures visual accuracy, interaction quality, accessibility, and overall polish, refining details before release.
01
Research
I start by understanding the problem space through data analysis, and stakeholder input. This phase focuses on uncovering user needs, business goals, and constraints, as well as any competitor analysis, then synthesizing insights into clear problem statements and opportunity areas to guide design decisions.
02
Wireframing + Flows
I translate research insights into low-fidelity wireframes and user flows that map core journeys, personas, and edge cases. This stage focuses on structure, hierarchy, and usability while exploring different experience permutations. Using AI-assisted tools like Figma Make helps accelerate exploration and iteration, enabling ideas to be validated quickly before moving into high-fidelity design.
03
User Testing
Concepts and flows are validated through usability testing and feedback sessions with real users. I use this stage to identify friction points, validate assumptions, and refine interactions, ensuring solutions are intuitive and aligned with user expectations.
04
Hi-Fidelity Mocks
Approved concepts are elevated into high-fidelity designs that align with the design system and brand. This phase focuses on visual clarity, interaction details, accessibility, and responsiveness, bringing the product to life while staying grounded in feasibility.
05
Spec + Handoff
I prepare detailed design specs and collaborate closely with engineering to ensure smooth implementation. This includes documenting components, states, interactions, and edge cases, and staying available to answer questions and unblock development.
06
QA Design and Funtionality
Once features are built, I partner with engineering to QA against design intent and user experience standards. This stage ensures visual accuracy, interaction quality, accessibility, and overall polish, refining details before release.